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Press releases

LLBG in the news

September edition of The CEO Magazine

Read now in the September ‘21 edition of The CEO Magazine: a 4 pager interview with Guido Vanherpe, CEO of LLBG for the past 26 years.


Panos launches new innovative menu

Belgian newspapers Het Laatste Nieuws and La Dernière Heure interviewed our CEO Guido Vanherpe on the brand new menu we launched in our 280 Panos stores in Belgium. An innovative menu, focusing on new rustic breads, new recipes, more local ingredients and 100% biodegradable packaging.


Chez Claire

In 2019, LLBG took over the small but booming business 'Chez Claire', which focuses on high-end éclairs (popular kind of patisserie). Since November 2020, our new brand is nationally available in the Belgian supermarket chain Delhaize.


Launch bread made with Leffe beer

Three Belgian companies decided to join forces for a new solidarity project during the COVID-19 crisis. La Lorraine Bakery Group, retailer Delhaize and AB InBev brewery developed two exclusive breads made with unsold, leftover Leffe beer that reached its expiry date. For every five loaves sold in the Delhaize stores, a family loaf (800g) was donated to the Belgian Food Banks.


La Lorraine pastry conquers Arab hotels

Article in Belgian financial newspaper 'De Tijd' on how western viennoiserie and bake-off technology is making its way to the huge hotel chains in the Arab world (in Dutch).


Best Belgian company on the Polish market

La Lorraine Bakery Group receives the 'Eagle of Polish Economy' award as the best Belgian company on the Polish market.


Interview Gondola magazine

Extensive interview with our CEO Guido Vanherpe in Gondola Retail magazine about innovation, our expansion plans, bread consumption in Europe, ... (in Dutch).


Family Business Award

In 2016 LLBG has been awarded the Family Business Award of Excellence. This award recognizes family businesses that stand out in terms of good governance both in the family and business,  their vision and maintenance of family values, and ensuring the entrepreneurial spirit is passed on from generation to generation.


Press & PR contact

Do you have a question? Please contact Nele Van Malderen, director Group Communication & Sustainability.
+32 (0)54 31 82 00 

+32 (0)470 500 200
Press & PR contact