Who we are

Thanks to the daily effort of our 4.800 passionate co-workers, we realize healthy growth figures every year. The recipe for our past and future success? Our shared passion, our 5 strong company values, our product leadership mission to always strive for the best quality and great innovations, and our long-term vision to build international markets & explore new horizons.

A word from our CEO

“In the past decade, La Lorraine Bakery Group realized healthy figures with around 10% growth every year. We want to keep growing in a sustainable and entrepreneurial way, across the next generations, with a passion for quality and innovation, doing well for all our stakeholders and the planet. Thus becoming a bigger, but above all, a better company.”

Guido Vanherpe
CEO La Lorraine Bakery Group

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Facts & figures

Years experience

Employees

4.800

Revenue (in euro - 2022)

1.17 billion

Products

1.450

Production sites

4 Business Units

Belgium’s market leader for more than 50 years for freshly baked bread and pastries. Every day, more than 2,300 customers are supplied from 7 production sites in Belgium with a delicious range of fresh bread, viennoiserie and patisserie.

One of the European market leaders for frozen bake-off products in retail and foodservice, with the ambition to further transform the bakery market worldwide: Turkey, the Middle East, Russia & other export markets in Asia & America & export markets in Asia & America.

We also sell our products directly to the consumer. In the past 40 years, we’ve built up a strong franchise network of Panos and Deliway shops. They are the market reference for a fast breakfast, lunch or snack, with 450 points of sale in Belgium, the Netherlands and Luxembourg.

Paniflower is one of the largest flour producers in the Benelux. We are specialized in the milling of wheat for innovative and complex technological applications. Our clientele varies from small artisanal bakeries to large food producers.

Product leadership

Continuously striving for product excellence is part of our DNA. Our most valuable ingredients? A passionate LLBG team and state-of-the art technology. Our recipe for magic? Large scale production, respecting artisan-scale quality. Our promise? Constant high quality, surprising product innovations and authenticity in look & taste.

About us