Our family values

Entrepreneurial

Entrepreneurial

No nonsense

No nonsense

Respect for 3 P's (product, planet, people)

Respect for 3 P's (product, planet, people)

Ownership

Ownership

Shared passion (for product, customers & consumers)

Shared passion (for product, customers & consumers)

Our purposeful mission

Every day we get up to bake a better world together. We build wide access to more natural, tastier & fresher bakery products, contributing to a well-balanced daily nutrition and consumer delight. We do it sustainably while growing people to their full potential.
Our purposeful mission

Our brand promise

Baking a better world together

Our strategy

What do we want to reach?

Through our 4 empowered and interconnected business units we adopt a winning product leadership strategy. We engage large-scale production & go-to-market concepts with respect for artisan-scale quality, to bring innovation, consistency in quality and differentiation in ‘look & taste’ in existing and new markets.
Our strategy
What do we want to reach?

for the next 20 to 50 years

To grow, across generations, a sustainably entrepreneurial company, with a soul and passion for quality and innovation, doing well for all its stakeholders and our planet, thus becoming a bigger, but above all, a better company.

The birth of LLBG’s iconic logo

Our roots

Our roots

Our logo expresses dynamism and motion. The motion starts in the middle, representing our strong family values, purposeful mission and clear vision based on a true entrepreneurial spirit.

Continuous motion

Continuous motion

It then changes into a permanently rotating and balanced movement of growth. LLBG keeps moving, like moving water creates rivers, lakes and oceans.

Good to iconic

Good to iconic

Finally, the logo has an ‘open end’: this represents our continuous well-balanced motion, looking above the horizon to become a bigger, but above all a better company.