Our brand promise

Better bakery, better life. Together


Better bakery. At LLBG, we want to improve the bakery offer worldwide, for everyone of us. Better life. A more qualitative and easy accessible bakery offer enables people to improve their quality of life and maintain their well-balanced nutrition and lifestyle. Together, because in everything we do, we work and think together, as a passionate LLBG team, but also together with our stakeholders (customers & consumers, suppliers, future talent market,  ...) whose perspectives we continuously want to embrace.

Our family values

Entrepreneurial & innovative

Entrepreneurial & innovative

No nonsense

No nonsense

Respect

Respect

Shared passion

Shared passion

Ownership & Accountability

Ownership & Accountability

Our mission

What do we want to do?

LLBG inspires with a wide & unique range of superior bakery products to meet consumer demand for authentic, fresher and tastier bakery products that fit into a well-balanced nutrition & lifestyle.

We therefore engage large-scale production and go-to-market concepts with respect for artisan-scale quality to bring innovation, consistency in quality and product authenticity in look & taste.
 
Our mission
What do we want to do?

Our vision

What do we want to reach?

To build a leading international company, passionate about growth, transforming the bakery market through long-standing expertise, new technologies and empowered talent.
 
Our vision
What do we want to reach?

The birth of LLBG’s iconic logo

Our roots

Our roots

Our logo expresses dynamism and motion. The motion starts in the middle, representing our roots and strong family values.

Continuous motion

Continuous motion

It then changes into a permanently rotating and balanced movement of growth. LLBG keeps moving, similar to water creating large rivers, lakes and oceans.

Open to the world

Open to the world

Finally, the logo has an ‘open end’: this represents our long-term aspirational dream to become a bigger, but above all a better company. We want to continue to push boundaries and explore new horizons.