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Best Belgian company on the Polish market

Obecna na polskim rynku od 2001 roku La Lorraine Bakery Group została uznana najlepszą belgijską firmą nad Wisłą oraz nagrodzona Polskim Orłem Ekonomicznym. Wyróżnienie jest przyznawane przez Ambasadora RP w Królestwie Belgii w porozumieniu z belgijsko-polsko-luksemburską Izbą Gospodarczą jako podziękowanie za wybitne osiągnięcia biznesowe w Polsce. 

W ceremonii, która odbyła się 21 marca br. w siedzibie BNP Paribas Fortis w Brukseli, wzięli udział Wicepremier Rządu Belgii, Pan Didier Reynders, Ambasador Rzeczypospolitej Polskiej w Królestwie Belgii, Pan Artur Orzechowski, oraz Prezes Bepolux, Pan Luc Baron Vansteenkiste.
Statuetka zaprojektowana przez jednego z najbardziej uznanych polskich artystów została przekazana na ręce Dyrektora Generalnego La Lorraine Bakery Group, Pana Guido Vanherpe. 

La Lorraine Bakery Group rozpoczęła sprzedaż swoich produktów piekarniczych w Polsce w 2001 roku. Cztery lata później, w 2005 roku, nabyła piekarnię w Nowym Dworze Mazowieckim. Od tego czasu świetnie radzi sobie na polskim rynku. W latach 2005-2017 stworzyła jeden z najnowocześniejszych zakładów produkcyjnych w regionie. Oprócz fabryki z 14 ultranowoczesnymi liniami produkcyjnymi, na terenie zakładu znajduje się także w pełni zautomatyzowany magazyn wysokiego składowania o wysokości 41 metrów oraz pojemności 32 000 palet. W ciągu ostatnich trzech lat w rozwój zakładu w Nowym Dworze Mazowieckim zainwestowano ponad 85 milionów euro.

Przyznana nagroda to dla nas wielki zaszczy, ale także zobowiązanie, które rozumiemy jako nieustanną inwestycję w jakość naszych produktów oraz innowacje. Te dwa czynniki odgrywają w piekarnictwie kluczową rolę. Z jednej strony to najlepsze składniki oraz proces produkcyjny, który gwarantuje bardzo dobrą jakość, z drugiej – rynek konsumenta świadomego najnowszych trendów i poszukującego wyrobów łączących w sobie zarówno walory smakowe, jak i zdrowotne - mówi Artur Starek, dyrektor generalny La Lorraine Polska. 

Polski oddział firmy La Lorraine Bakery Group osiąga dziś obroty na poziomie 94 milionów euro i zatrudnia ponad 750 osób. Misją La Lorraine Polska jest produkcja i sprzedaż zdrowych oraz smacznych wypieków, wytwarzanych przy pomocy wielu innowacyjnych rozwiązań. 

W najbliższych latach firma w dalszym ciągu będzie inwestować w innowacje produktowe oraz optymalizację logistyki, aby utrzymać swoją znakomitą pozycję rynkową w Polsce.

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LLBG wins Family Business Award

PRESS RELEASE, 7 DECEMBER 2016

During the evening of 7 December 2016 in Brussels, La Lorraine Bakery Group was elected to become ambassador of the Belgian “Family Business Award of Excellence.” Ernst & Young (EY) organised this initiative together with FBN Belgium and GUBERNA, three key players committed to the development of family businesses in Belgium. The other finalists were Ardo, Puratos, Van De Velde and the Van Roey Group. Chaired by Luc De Bruyckere, the panel of judges commended La Lorraine Bakery Group in particular for its authenticity, enthusiasm and entrepreneurship, qualities forming a unifying theme within an outstanding governance structure.


This award is made in recognition of family businesses that stand out in terms of good governance both in the family and business, their vision and maintenance of family values, ensuring the entrepreneurial spirit is passed on from generation to generation, their communication strategy and social commitment.

Guido Van Herpe, La Lorraine Bakery Group CEO, was handed the award by panel member De Bruyckere. A wholly Belgian family-owned group operating in the European bakery sector, La Lorraine Bakery Group is a market leader in Belgium for the manufacture and distribution of a wide range of freshly baked bread and pastry products. It also one of the leading players for frozen bakery specialities and bread packed in a protective atmosphere. Operating in 25 countries, the group is under the management of the third generation. Employing more than 3,000 people, this fast-growing family business posted a turnover of €620 million in 2015. Their Panos store concept is the standard by which others are judged on the Belgian filled soft roll market.

Rudi Braes, Managing Partner of EY Belgium explains: “The Family Business Award of Excellence is designed first of all to pay tribute to high-performance family businesses in our country. This initiative is aimed at encouraging such businesses to share their experiences and best practices. They are the basis of, the engine behind our economy. All the finalists are excellent organisations with enviable track records and prepared to continue developing their legacies in the midst of this disruptive world.”

 

Rewarded for authenticity, enthusiasm and entrepreneurship


The panel of judges chose as their criteria good governance, vision and the maintenance of family values, ensuring the entrepreneurial spirit is passed on from generation to generation, the communication strategy and the social commitment of the company. Chaired by Luc De Bruyckere the panel members were Christ’l Joris, Catherine Noel, Jacques Crahay, and Matthieu Boone.

The panel chairman Luc De Bruyckere explains how the panel reached its decision: “La Lorraine Bakery Group is a copybook example of how it should be done. Its strong and clear vision for the company and family and has been remarkably successful in reflecting this vision within the structures. La Lorraine has created specific tools for ensuring that an outstanding system of governance is developed that is espoused and applied within the family and between the family and management. What is more, the enthusiasm and feelings are clearly perceptible, while the emphasis continues to be firmly placed on entrepreneurship. Excellent and timely preparations have also been made for the succession. La Lorraine is authentic and able to count on a fluent discourse. The company has demonstrated how very resilient it was in the wake of the serious fire that devastated the main registered office in 2008. Finally, it has succeeded in adopting a visionary approach to developing a controlled international presence. La Lorraine is therefore an excellent example of what we seek to highlight with this award”.


Award for Belgian family-run businesses that excel


This is the third time EY has joined forces with FBN Belgium and GUBERNA to organise the Family Business Award of Excellence. La Lorraine Bakery Group is following Reynaers Aluminium (2015) and Cosucra (2014). La Lorraine Bakery Group was also chosen to be the “Company of the Year” in 2012. As Belgian ambassador of the ‘Family Business Award of Excellence’, La Lorraine Bakery Group will represent our country during the annual Family Business Summit being held in Monte Carlo in early June.

- END OF THE PRESS RELEASE – 




© Eventattitude / P. Raoult

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Third production line LLRO

PRESS RELEASE
Câmpia Turzii (Romania), September 30, 2016


The official launch event of La Lorraine Romania’s third production line took place on September 30th, in Câmpia Turzii. The new line is designed for the production of Kaiser Rolls.

La Lorraine Romania, a joint venture between La Lorraine Bakery Group and Macromex, is the largest and most modern frozen bakery plant in Romania. Since its official opening in November 2011, due to the high demand for convenience and premium quality, the factory has expanded to 3 production lines, which has tripled the production in the last five years.

This state-of-the art frozen bakery plant is part of an ambitious expansion plan of La Lorraine Bakery Group in fast-growing Eastern-Europe emerging markets. The new production line also implied an important expansion by 6.000 square meters of the factory and a 10 mil. Euros investment. The total investment in the Romanian factory amounts to 29 mil. Euros today.

State-of-the-art lay-out design, cutting edge technology and a highly skilled operating team make La Lorraine Romania one of the most efficient frozen bakery plants in Europe. It produces a remarkable range of breads in all shapes, textures and sizes. More than 100 types of products are being made on the 3 lines. The first line is dedicated to the production of rolls and baguettes, the second line is destined for rustic products, while the new line produces Kaiser Rolls.

Today the factory is receiving daily 80 tons of high specification flour from local mills. This makes La Lorraine Romania one of the largest clients for local suppliers.

The food safety policy is very simple for La Lorraine Bakery Group : zero tolerance. No expense is spared to make sure the products are 100% safe for consumers. Strict safety, hygiene and quality procedures are in place and every hour batches are sampled and tested. The plant has also received the IFS 6 certificate, one of the highest food standards in the world.

The 3 fully automated production lines work 24/7, with more than 30% of the energy being supplied by a solar park nearby.

The products are stored in the logistic center nearby – Edenia Distribution Center, the highest frozen high bay in Europe. From there they are shipped to customers in Romania and across several other countries, ranging from modern and traditional retailers to HORECA clients. In Romania, the products can be found in the biggest chain stores but also in foodservice.

From a small team of 28 members, La Lorraine Romania has now become one of the largest employers in the region. The highly qualified local team shares the knowledge of the entire La Lorraine Bakery Group through sustained trainings several times a year. They carry on the group’s superior quality standards, expertise and passion for bread.






Guido Vanherpe CEO La Lorraine Bakery Group en Dan Minulescu CEO Macromex



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