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A fascinating story

La Lorraine Bakery Group (LLBG) is a 100% Belgian-owned family company active in the European milling and baking sectors.

Together with its 4.000 employees, LLBG wants to primarily become a better company with each passing year, through : 
  • daring entrepreneurship for sustainable growth
  • shared passion for the best products in each segment 
  • strong, local support for all of our customers in 25 countries
  • efficient operations from 12 European production units

LLBG is arranged into 4 innovative business units

Bakery Fresh

For 50 years now, ‘Bakery Fresh’ has been the Belgian market leader for bread and pastries made fresh daily with the La Lorraine brand name in 2,300 supermarkets. Customers trust us to provide the popular ‘classics’, made fresh daily on site and full of flavour. We make a real difference with inspiring concepts on health, flavour, and authenticity.

Bakery Frozen

‘Bakery Frozen’ is in the European top-5 frozen bake-off products in retail and food service with the La Lorraine and brand names. LLBG is the market leader in Central and Eastern Europe, with an important expansion in Turkey recently.

Bakery Store Concepts

Panos and Deliway are the market reference for a fast sandwich for lunch, with 400 points of sale in Belgium, the Netherlands, and Luxembourg. 


Paniflower is one of the largest producers of flour in Belgium, specialising in the milling of wheat and rye for innovative and technologically challenging applications. 

La Lorraine Bakery Group has been able to successfully integrate vertically into a vibrant food sub-sector. The group has major ambitions to continue to invest in its international expansion in ‘greater’ Europe founded on a professional team, a feel for the market, and passion for its products and customers.

After all, the company motto is :

A passion to share !